Social Media Content Calendar
Plan two weeks of posts for a small business with varied formats and a clear purpose for each post.
The prompt
Create a 14-day social media content calendar for [TYPE OF BUSINESS] in [CITY/COUNTRY] on [PLATFORM].
Audience: [WHO FOLLOWS ME]
Goals: [e.g. more messages, more visits, more followers]
Things I can realistically film or photograph: [LIST]
Posting frequency: [e.g. 4 posts per week]
For each post give: day, format (photo/short video/story/text), idea in one sentence, caption draft in [LANGUAGE], and the goal of the post.
Mix useful tips, behind-the-scenes, customer questions and offers. Never more than one promotional post in a row. Do not suggest buying followers or engagement.
How to use it
- Be honest about what you can film. A plan you can execute beats a perfect plan you cannot.
- Batch-create three posts at once to save time.
- After two weeks, check which posts got the most replies and ask for a new calendar based on them.
Tips
- Ask for captions in your audience's language, not only English.
What to expect
For a neighborhood bakery: a behind-the-scenes dough video, a question post about favorite bread, and a limited offer post, spaced across the two weeks.
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